Tuesday, August 7, 2012

The Problem(s) with Boycotts

In general, I'm not much the fan of company boycotts.

Here's a great little HBR article that gets at some of the problems an attempted boycott faces (or, it's a good 'how-to', if you're wanting to stage a boycott, I guess!)

PS. I'm not saying 'never'; I'm just saying, 'rarely' and 'done right'.

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