Crumby Interviewing, and how to avoid it

A while ago I watched this video featuring Andrew Zuckerman on the creation of his "Wisdom" project.

Out of it came this paraphrase (quote?) of Michael Parkinson on interviewing.

"What's a bad interview is when you come with questions and you shoot them at me, and you want answers. What's a great interview is when we go on a journey together."

Parko should know.